Insights needed a tasty upgrade.

We’ve sat in focus groups, tabulated the results of countless studies, and market tested hundreds of food concepts. All along, we felt like there might be a better way to get the pulse of the consumer and put their opinions at the center of our innovation. Something that made it quick, easy, and accessible to make data-driven business decisions. So we made it.

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We love food.

What makes us different than other consumer research platforms? Hot Take was built by food entrepreneurs for food entrepreneurs. Unlike research-first companies, we have longtime foodservice and CPG pros on our team, alongside food supply chain and consumer insights experts. Beyond just facilitating your study, we partner with you to suggest creative new ideas and solutions to address your challenges and help you identify opportunities for growth.

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