Menu Concept Study

Real Tasty Pte Ltd

Housemen Canteen is a multi-location food service provider, always hungry for new concepts. They came to Hot Take interested in adding a pasta section to their Real Tasty concept’s menu—and looking forward, maybe even developing a new pasta storefront based on the response. Before Hot Take, they didn’t have access to robust research capabilities, couldn’t screen for authentic survey answers and weren’t satisfied with their poor pickup rate.

foodservice

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Approach

Real Tasty was real curious about their pasta concepts, wanting to understand their customer’s profile, why they purchased their meal and their overall satisfaction. Over the course of 47 days at one location, both dine-in and takeaway guests ordering pasta were given business card-sized inserts with QR codes that led them to our Hot Take study. Those who shared their takes got a reward of $3 off their next purchase.

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Insight

With 176 responses, a whopping 81% of diners left their pasta experience either “Satisfied” or “Extremely Satisfied”—plus, they thought their serving size was “just right!” In a universe where “no news is good news,” results like these are great news. Purchase motivators were just as encouraging, including things like the desire to try something new and positive word of mouth from friends. Customers’ most requested additions were new pasta shapes and seafood ingredients.

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Result

Real Tasty was actually able to change their menu as they received feedback during the 47-day study to keep up with what their customers wanted, like the new pasta shapes and flavors mentioned earlier. Thanks to the ease of their shifts and additions, the latest iteration of their menu meets customer needs and can be ready for scaling at a new location. They can still leverage the newness of their offerings at new locations in their messaging.

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With Hot Take, we managed to get a more intimate understanding of our consumers' food preferences and expectations. We could directly engage and reward them for their feedback, reinforcing the loyalty of our customer base.

Lester Goh, Managing Director at Real Tasty

What's Next?

Real Tasty is incorporating these learnings and updates as they build their new dedicated pasta storefront.

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