What does hot take do?

Hot Take connects businesses to their customers to gather practical insights that empower smarter business decisions.

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Businesses

Entrepreneurial businesses ready to put insights at the center of their menu and product development

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Hot Take

Food-focused research platform that makes gathering customer insights fast, easy, and accessible

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Customers

Engaged and authentic customers ready to share their opinions

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Customers

Engaged and authentic customers ready to share their opinions

business store icon

Businesses

Entrepreneurial businesses ready to put insights at the center of their menu and product development

hottake icon

Hot Take

Food-focused research platform that makes gathering customer insights fast, easy, and accessible

smile

Customers

Engaged and authentic customers ready to share their opinions

business store icon

Businesses

Entrepreneurial businesses ready to put insights at the center of their menu and product development

Hot take is uniquely positioned to meet the needs of the food industry.

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Focused

Built by food experts for your specific needs

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Flexible

Multiple study types and methodologies to accomplish research goals

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Accessible

Fast, affordable, and high-quality research

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Practical

Output-driven insights to empower confident decisions

Deep Insights. Less Investment.

We make high quality research fast, easy, and accessible for companies of all sizes

TIER

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Standard Study

For quick studies that ask the right questions and get actionable insights.

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Custom Study

For more complex studies that dig a little deeper and need made-to-order considerations.

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Enterprise Study

For bigger studies that support enterprise and franchise business needs.

INCLUDED IN ALL TIERS

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Expert Research Design

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Standard Activation Materials

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Incentives Management

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On Demand Project Management & Research Consultation

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Live Reporting Dashboard

Deep Insights. Less Investment.

We make high quality research fast, easy and accessible for companies of all sizes


pink flames icon

Enterprise Study

For bigger studies that support enterprise and franchise business needs.

default flame icon

Standard Study

For quick studies that ask the right questions and get actionable insights.

blue flames icon

Custom Study

For more complex studies that dig a little deeper and need made-to-order considerations.

pink flames icon

Enterprise Study

For bigger studies that support enterprise and franchise business needs.

default flame icon

Standard Study

For quick studies that ask the right questions and get actionable insights.


INCLUDED IN ALL TIERS

Expert Research Design

Standard Activation Materials

Incentives Management

On Demand Project Management & Research Consultation

Live Reporting Dashboard


We put customers at the center of your innovation cycles.

Define Opportunities, Validate Concepts, Evaluate Performance circles

Define Opportunities

Validate Concepts

Evaluate Performance

When you need to explore
and focus
on ways to
innovate, tap into insights
with Customer Discovery and Concept Discovery studies.

When it's time to validate or launch new ideas, leverage
a Concept Study or Foothold Study for real answers.

If you need to evaluate or accelerate your business,
use a Quality Check or Repurchase Appeal study
to see where you stand.

We put customers at the center of your innovation cycles.

Evaluate Performance circle

Evaluate Performance

When it's time to validate or launch new ideas, leverage
a Concept Study or Foothold Study for real answers.

Define Opportunities circle

Define Opportunities

When you need to explore
and focus
on ways to
innovate, tap into insights
with Customer Discovery and Concept Discovery studies.

Validate Concepts circle

Validate Concepts

If you need to evaluate or accelerate your business,
use a Quality Check or Repurchase Appeal study
to see where you stand.

Evaluate Performance circle

Evaluate Performance

When it's time to validate or launch new ideas, leverage
a Concept Study or Foothold Study for real answers.

Define Opportunities circle

Define Opportunities

When you need to explore
and focus
on ways to
innovate, tap into insights
with Customer Discovery and Concept Discovery studies.

Explore Hot Take